Moleskine Partners Singapore Artist Kelly Ser for City in Nature Notebook Series
From Singapore to the World: Moleskine Partners Local Artist Kelly Ser for New Notebook Series
Moleskine has unveiled a limited-edition notebook collaboration with acclaimed Singapore-based artist Kelly Ser, celebrating the intersection of local craft, storytelling, and the vibrant visual identity of Singapore.
The Moleskine x Kelly Ser collection brings together the Italian brand’s iconic notebook design with Kelly Ser’s signature City in Nature aesthetic - a visual language inspired by Singapore’s rare balance between urban development and biodiversity. The result is a series of 5 collectible notebooks that transforms everyday stationery into a canvas of cultural expression.
Known for her hand painted intricate and richly layered illustrations, Kelly Ser’s work captures Singapore as a living ecosystem where architecture, flora, and wildlife coexist in harmony. Her compositions feature native botanical elements such as the Vanda Miss Joaquim, torch ginger flowers and heliconias; iconic landmarks including Peranakan shophouses, colonial bungalows, the Supertrees and Marina Bay Sands; alongside local wildlife like the Oriental Pied Hornbill, otters and red junglefowl.
Each notebook cover in the series is a microcosm of the city - lush florals intertwined with architectural silhouettes, native birds perched among tropical foliage, and cultural motifs are woven into dynamic, contemporary compositions. Rendered in a spectrum of colourways ranging from vivid tropical palettes to calm, refined tones, the designs mirror Singapore’s own contrasts: modern yet rooted, urban yet green.
For Kelly Ser, the collaboration represents more than a design project - it is a personal tribute to home. “My work has always been about celebrating Singapore as a city that grows with nature, not against it. Seeing these stories translated onto Moleskine notebooks makes them something people can carry, write in, and live with,” she shares.
The partnership also reflects Moleskine’s broader global commitment to championing local creative voices and meaningful cultural storytelling. By spotlighting a Singaporean artist and her interpretation of place and identity, the brand continues its mission of turning functional objects into platforms for creativity and dialogue.
At a time when consumers are increasingly drawn to products with purpose and provenance, the Moleskine x Kelly Ser series stands out as a design-led celebration of Singapore - where tradition meets modernity, and where art elevates the everyday act of writing into a reflection of culture, memory, and pride.
The Moleskine x Kelly Ser limited-edition notebooks are available at all Moleskine Singapore Retail stores.